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Nissan Debuts Lannia Concept at Auto China 2014

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April 20 – Beijing – Nissan premiered the Lannia Concept at Auto China 2014 in Beijing, its latest sedan concept geared towards China’s rising “Post-80s” generation, the ‘balinghou’.

Lannia Concept

The concept is the second model to be borne from Nissan’s design center in China, which opened the new studio in 2013.

It features signature trademarks of Nissan’s next generation design, including the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof.

Headlamp on the Lannia concept

Taiji Toyota, head of Nissan Design China, says the Lannia Concept exudes “daqi” — a Chinese word that is hard to define but has the strength to push people to aspire towards better things.

Watch the video above for more details on the concept.

The Lannia Concept takes center stage at the Nissan booth during the 13th Beijing International Automotive Exhibition which runs from April 20 (the show’s press day) to April 29 at the China International Exhibition Center in Beijing.

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