July 17, 2014
Nissan Scores City Football Group Goal
July 17 – Yokohama – Nissan became the official Automotive Partner of City Football Group Thursday, signing a five-year deal.
CEO Carlos Ghosn and City Football Group CEO Ferran Soriano held a joint news conference in Japan to cement the pact, under which Nissan will become Official Automotive Sponsor of Barclays Premier League Champion, Manchester City Football Club.
“Today I’m pleased to announce that Nissan will become the official automotive partner of City Football Group.As part of the unique 5-year deal, Nissan will be CFG’s first global partner,” Ghosn said.
“As growing international brands, both Nissan and City Football Group represent a passion for performance and a commitment to innovation and excitement and sustainability, so it was a natural fit when Nissan and CFG came together, starting with an agreement announced two months ago, which made CFG a minority shareholder in F. Marinos.”
City Football Group will add New York City Football Club, the 20th franchise in Major League Soccer, from March 2015.
Soriano noted that City Football Group is already a minority stakeholder in Yokohama F. Marinos, saying the tie up now extends from Japan around the world.
“We’re very excited because we’re announcing a major partnership today, something that has never been done before with two companies that strive for innovation, for surprising customers, and this is what we’re doing today. We’re surprising car customers, but also football fans,” Soriano said.
“We are proud to be associated with Nissan, as City Football Group’s first global partner and we thank them for their confidence in us. I can’t wait to start working on this fantastic project together with Nissan.”
Along with the CFG partnership, the Japanese automaker’s increased presence in global football now also includes UEFA Champions League and Africa Cup of Nations sponsorships.