October 9, 2014
Nissan Rises Up Ranks on Interbrand’s Best Global Brands 2014
October 9 – Yokohama – Nissan jumped nine places in Interbrand’s Best Global Brands Study for 2014, ranking 56, compared with 65th spot in last year’s list.
The study cited Nissan’s financial performance, product portfolio, and leadership position in electric vehicles as among the drivers of the company’s brand health.
Nissan’s brand value was estimated at $7.623 billion, compared with last year’s estimated value of nearly $6.2 billion.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy.
“We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a ‘top’ riser in the study.”
In June, Nissan was named one of the world’s greenest brands for 2014 in Interbrand’s Best Global Green Brands report, reaching fourth overall, powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle.
Interbrand noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s “Innovation and Excitement for Everyone” positioning, while investment in future mobility, such as autonomous vehicles and fuel cell technology, was recognized for addressing emerging customer needs in a rapidly-changing automotive market.