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New York Auto Show Kicks Off with Altima Unveiling

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April 4 – New York – The New York International Auto Show opened Wednesday, as Nissan unveiled its new mid-size Altima sedan to the media.

CEO Carlos Ghosn said the new Altima highlighted a product onslaught that will see a model released on average every six weeks, with the line having a key role for Nissan.

“This is our best-selling car in the United States, the second most-sold car in the U.S.,” he said. “This is our most profitable car, and within our offensive for more than 10% market share in the United States, it’s absolutely essential that this car plays an important role.”

Also to be revealed at the New York show is the Infiniti LE Concept, a zero emission luxury vehicle set to go on sale in 2014.

Brian Carolin, Senior Vice President, Sales and Marketing North America, said the recently launched Infiniti JX has seen a strong response.

“The reaction to the JX has been outstanding,” Carolin said. “In the month of March we were only able to deliver 1,100 – wholesale deliveries to the dealers. But they sold 540, so they retailed 50% of the vehicles we shipped, and that just tells you how successful this car is going to be.”

“We had customers waiting for their car to arrive, so the pre-sales efforts, the advertising, have driven a huge amount of traffic. The interest level is high, and people are waiting for the car. It’s a great sign.”

The New York auto show, North America’s oldest and most attended, will see some two dozen debuts in its first two days and about 1,000 vehicles on display, while over 1 million visitors are expected through its April 15 run.

 

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