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Nissan, Infiniti Debut Models Prove Winners at the Beijing Motor Show

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May 8 - Beijing - Nissan and its luxury brand, Infiniti, both received awards for debuting cars at China’s top auto show, which ended early this month.

The M LWB at the Infiniti booth in Beijing

Infiniti’s M long-wheel base took the “Best Debut Car” award, besting over 90 other premiere models.

This M is specifically designed for the Chinese market and will be produced at Nissan’s Tochigi, Japan, factory.

“This car draws on the combined efforts of everyone at the Tochigi plant and has a superb, dynamic performance, and, at the same time, high levels of cabin comfort,” said Ryoji Kurosawa, general manager at Tochigi plant.

“We’re confident about this model and I strongly believe customers will be satisfied and we look forward to seeing the smiles on the faces of our customers in China.”

Some 7 million votes were tallied for the awards on auto channels of top Chinese websites.

CEO Ghosn and the new Nissan Sylphy

Nissan’s next-generation Sylphy, unveiled by CEO Carlos Ghosn at the show, separately won the Exceptional Car Model Award.

The mid-size global sedan showcased Nissan’s new concept for the segment, said designer Kinichi Saito.

“To fulfill these requirements was very important and stimulating. I think that was the first thing that struck me about this project. We wanted this car to offer a high-quality, innate luxury experience,” said Saito.

Award-winning Nissan booth at the Beijing auto show

“The most important element of the exterior appearance is the front face, especially the headlights. We’ve used LED lights, which is very rare in this class.”

The Beijing show, which attracted a record 800,000 visitors during its 8-day run, also saw Nissan’s car stand awarded Best Booth Design.

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