June 6, 2012
Venucia’s D50 leads expansion for Dongfeng Nissan in China
June 6 – Yokohama – Venucia, the brand exclusive to China and born of the joint-venture between Nissan and Dongfeng, is gaining traction following the launch of its first production model, the D50 mid-sized sedan.
Dongfeng Nissan, the passenger division of Dongfeng Motor Company, officially began sales of the model six weeks ago at the Beijing Motor Show and sales are encouraging, said Dongfeng Motor President Kimiyasu Nakamura.
”So far we’ve already sold 7,700 units into the markets. This figure I’m very satisfied with. Why? Our competitors checked the figures of their first months, and ours are better than theirs,” said Nakamura.
Currently, the D50 is produced on the same line at the Zhengzhou plant as Nissan models, including the Teana.
D50 is expanding Dongfeng Nissan’s presence in the critically competitive Tier-2 and Tier-3 markets of the world’s largest car market, says Venucia Brand Director Ye Lei.
“Based on the initial response to Venucia premier model, D50, consumers have recognized the high quality of our products,” said Ye Lei, Venucia’s Brand Director.
“Another factor is that Venucia is being produced in one of the best plants within Dongfeng Nissan. For consumers, having the same manufacturer’s badge is important in terms of quality recognition.”
Nissan is the No. 1 Japanese brand in China, with sales up over 13% in the first four months of 2012, outpacing competitors.
Chinese market share stands at 7.4%, within distance of Nissan’s aims of a 1-million-vehicle sales target this year, with 10% of mainland business by 2015.
Starting with D50, Venucia will launch five models through 2015 with the second expected in the latter half of 2012 – the end of which will see monthly sales of 10,000 Venucia vehicles, according to Lei.