January 15, 2013
Infiniti Debuts Q50 at Detroit Show
Jan. 14 – Detroit – Infiniti unveiled its Q50 luxury sports sedan at the North American International Auto Show Monday, as the Detroit show kicked off to a packed crowd of media and industry.
“The unveiling of the all-new Infiniti Q50 has been extremely well-received and this important new car is but a hint of the absolutely fascinating products that lie in our future,” he said.
Ben Poore, vice president for Infiniti Americas, says strong sales are expected for the Q50 in North America after a great 2012 showing by the JX.
“From the Q50, I think, we’re going to see strong things immediately. Even during the reveal we saw tremendous views in our small teaser video of the headlight, which to me is the entrance of the soul of this product,” Poore said.
“We had over 300,000 video views very quickly, so there’s strong interest in where we’re going, and I think with the Q50, along with the nomenclature change on all our products, which we’ll do for the 2014 model year, it really shows there’s a new Infiniti coming on.”
The Detroit show is expected to punctuate Infiniti’s growing sales and market share, with key markets such as China taking 2013 sales beyond the Big Top.