The following is an interview Darren Cox, Global Head, Brand, Marketing & Sales, NISMO, which took place at the 2015 Chicago Auto Show.
Nissan Motor Corp. revised up its full-year financial forecast, based on rising US sales and favorable currency movements.
Super-sized trucks require maximum intelligence on location and safety, and Hitachi Construction Machinery and Nissan are partnering to bring digital co-pilot technology of cars to trucks.
Introducing the New GT-R on sale from Nov. 25 at all Nissan Japan dealerships.
Norway, rich in petroleum, is also a global leader in renewable energy,and cleaner, more inexpensive electricity is helping to drive EVs into the mainstream market.
Nissan jumped nine places in Interbrand's Best Global Brands Study for 2014, ranking 56.
The Moscow International Automobile Salon featured key Russian premieres of brand models, in the only European market where Nissan, Infiniti and Datsun cars are sold.
NissanConnect NISMO Plus takes performance from the circuit to the home.
Nissan became the official Automotive Partner of City Football Group Thursday, signing a five-year deal.
The first Datsun on-DO officially rolled off the production line at AvtoVAZ’s Togliatti plant, a keystone event for the brand in the Russian car market.
The all-electric car goes beyond zero emissions to ensure sustainability, as around 25% of the Nissan LEAF is made from recycled materials.
The sound of speed echoes through qualifying sessions at the famed Circuit de la Sarthe, as the countdown to the 24 Hours of Le Mans has begun.
Japanese superhero Ultraman uses solar power to fight galactic monsters, but his earthly team will use a new zero-emission power source for mobility - electric vehicles.
Nissan unveiled an all-new pickup model, the NP300, in Thailand Wednesday.
The manmade island of Yumeshima in Osaka is now home to the world’s first large-scale energy storage system, a project that also highlights the potential to reuse electric vehicle batteries.
Nissan opened $1.5 billion industrial complex in Resende, Rio de Janeiro, one of the largest automotive investments by any manufacturer in Brazil.
Nissan is licensing its patent on a nuts-and-bolts delivery technology to a Japanese firm in Kawasaki for use in factories, such as Tochigi.
Nissan Motor CEO Carlos Ghosn says sales of Datsun could hit 100,000 in Russia within two years.
An enduring symbol of hope in Rikuzentaka, Iwate Prefecture, takes a new form through the craftsmanship of Japanese car manufacturers.
Shoko Ohara receives one of the first deliveries of the GT-R NISMO.
Anyo-in Temple's Chief Priest Wasei Hirai was one of the first persons in Japan to take home a Nissan LEAF electric car, and reflects on EV ownership as global sales reach 100,000.
GT-R enthusiast Dino Dalle Carbonare picks his favorite tuned GT-Rs at this year's Tokyo Auto Salon.
Nissan's Autonomous Drive makes a first on Japan's highways.
Nissan CEO Carlos Ghosn spoke with the Global Media Center about the appeal of Nissan’s new concept cars, the electrification of the industry, and the iconic GT-R, at the Tokyo Motor Show 2013.
Japanese Prime Minister Shinzo Abe Rides in Nissan's Autonomous Drive Car in First Public Road Test.
Nissan CEO Carlos Ghosn announced H1 results showing a rise in net revenues and income, but revised its full-year forecast lower due to sluggish conditions in Europe, higher-than-expected recall costs and volatile demand in several key emerging markets.
Heavy rain shortens the World Endurance Championship finale at Fuji Speedway.
Drivers at the World Endurance Championship at Fuji Speedway eye a podium Sunday.
Nissan ZEOD RC made its Fuji Speedway debut with former GT1 Champ Michael Krumm at the wheel.
Nissan ZEOD RC was unveiled at Nismo headquarters, after eight months of development, design and construction, the first step in bringing EVs to the track.
Using a smartphone to book one-way passage, rental car pick up and drop off will be available at up to 70 sites in Yokohama using Nissan Mobility Concept EVs.
For the launch of "New York Week" at Ginza's Matsuya Department store, we discover what three-time Formula One world champion Sebastian Vettel and the new NV200 New York "Taxi of Tomorrow" have in common.
Infiniti Red Bull F1 Champion Sebastian Vettel eyes the Suzuka race and potentially his fourth straight Drivers' title.
Nissan debuts its Autonomous Drive vehicle in Japan at CEATEC 2013, and wins top prize at the CEATEC Innovation Awards.
Nissan moves higher in Interbrand rankings of top global brands.
The inaugural Nissan Art Award and BankART Studio NYK exhibition recognize and support Japanese contemporary artists who inspire.
Nissan unveiled the new X-Trail in Frankfurt, and expectations are high for the crossover SUV
Nissan announces 2020 Autonomous Drive timetable, proving ground.
Nissan EVP Andy Palmer says Autonomous Drive vehicles will come to global markets by 2020.
On every GT-R engine, the seal of its master-craftsman builder is applied; here is their story.
Renault Samsung Motors takes on production of the Nissan Rogue - the first model built at the RSM Busan plant for U.S. export.
Nissan Motor EVP Mitsuhiko Yamashita said Research & Development would utilize its global engineering strength to help support and expand the Datsun brand.
Nissan displayed the new DAYZ minicar at a press conference celebrating its sales launch.
New minicars from Nissan and Mitsubishi Motors rolled off the production line Monday, soon to compete in a category that accounts for 40% of Japan's car market.
Nissan is Mexico's top automaker, with a 25.5% market share, and the Global Media Center spoke with top regional executives about growth ahead.
Nissan CEO Carlos Ghosn speaks with the Global Media Center on financial results, the yen, EVs, China and Power 88.
Asia's top auto show kicked off in the world's biggest car market, with some 2,000 exhibitors on hand in Shanghai.
NISMO was able to grab a podium, but Honda captured the top spots in the season opening race for Super GT in an exciting finale.
The Nissan restoration team's Masahiko Isobe explains the unique characteristics of the Tama electric vehicle, which helped to pave the way for Nissan's lineup of zero-emission vehicles.
Nissan Prince's Keiji Endo says recovery is finding a foothold in Ishinomaki, Miyagi prefecture, two years after disaster struck the coastal Japanese town.
Hamaichi Elementary School has been closed since disaster struck Japan two years ago, but reopened for one more day to remember the landmark and its role in saving local residents.
LEAF owners shared their experiences in Osaka, paving the way for discussion of new EV developments, from new markets to new technologies.
Miyagi Prefectural Assemblyman Takashi Abe updates on the state of recovery in Higashi-Matsushima and all of Japan's Tohoku region two years after disaster hit.
Nissan CEO Carlos Ghosn explains the new Nismo strategy, including plans for GT-R Nismo, the "Lion in the Jungle".
Super GT drivers Ronnie Quintarelli and Masataka Yanagida shrugged off typhoon conditions and a poor grid spot to claim victory at Autopolis and a record second straight championship.
Nismo is opening its new headquarters Tuesday, but late in January some top executives had a sneak peak at how things were shaping up at its sword-themed site.
Nissan and Nismo will make a major announcement Tuesday, but let's take a brief look back at decades of motorsports heritage.
Nissan's New Mobility Concept vehicle - a 100%-electric two-seater - comes a step closer to being on Japan's roads with a trial in Yokohama.
Nissan subsidiary JATCO announced investment of $220 million to build a second plant in Aguascalientes, Mexico, beginning operations in the summer of 2014.
Helper robots, made by Aichikikai Techno System, carry a load and carry a tune at car factories worldwide.
An Eco-Drive caravan of the all-new Nissan Note drove from Yokohama to Nagoya and back, proving that the supercharger engine under the hood is Note-worthy for exceptional fuel-economy.
Nissan CEO Carlos Ghosn spoke with the Global Media Center at the North American International Auto Show in Detroit on the yen, Japan-China ties, and the outlook for 2013.
Expectations are high for Japan's new Prime Minister to get Japan's economy back on track and deliver a competitive yen rate for manufacturers.
2012 has been yet another innovation-packed year for Nissan. Here are some highlights of the technology and design related stories we have covered.
The Best and Greenest were on display at the 14th Eco-Products event in Tokyo, as school kids in particular paved the road to the future.
The all-new Nissan Sylphy came home to Japan Wednesday, after launches in the U.S., China, Thailand and other countries.
Nissan unveiled an updated version of the LEAF in Japan, with a variety of enhancements, and more sales outlets in the country with quick chargers for the world's No. 1 electric vehicle.
Usain Bolt is harnessing his passion for speed, performance and charity, in an auction of a unique 2013 “Bolt Gold” GT-R on eBay from November 22 to December 2, 2012.
Yokohama is pushing the future of electric transportation in Japan with a new zero-emission vehicle.
Nissan announced first-half financial results Tuesday, posting an operating profit of 287 billion yen, or $3.61 billion, down 7.3% on year.
The 2013 Nissan GT-R was unveiled at a northern Japan racetrack Friday, heading to showrooms in the country this month and in global markets from January.
EVP Andy Palmer details the expanding role ahead for Nissan conversion king, Autech Japan.
Jamaica's multiple gold medal winner Usain Bolt stopped at Nissan's GranDrive testing track and Yokohama headquarters, bringing his record speed and excitement to Japan and becoming Nissan's Director of Excitement.
World record holder and multiple gold medalist Usain Bolt arrived in Japan, meeting fans and media, as well as sharing a ride with Formula 1 driver Mark Webber.
Red Bull Team Racing Principal Christian Horner details expectations for the weekend's Formula 1 Grand Prix in Suzuka, Japan.
Two-time F1 champion and Infiniti Ambassador Sebastian Vettel is back in Japan ahead of the Suzuka Grand Prix, offering his outlook on the this weekend's race.
Habitat for Humanity Japan and Nissan are helping to improve living conditions for earthquake and tsunami survivors in temporary housing complexes in Ofunato, northern Japan.
Nissan marked the start of Japan production of the all-new Note at a ceremony in Kyushu on Tuesday, a few days ahead of the hatchback’s sales debut.
Japanese industry and households will face electricity rate hikes, meaning costs for manufacturers, like summer temperatures, are heading higher.
Executive Vice President Andy explains why Nissan expects the new Note to be one of its key global growth models following its launch in Yokohama on Monday.
Nissan held the global premiere of its all-new Note in Yokohama, with sales of the fuel-efficient hatchback to begin in Japan this fall.