Ask a car buyer why they like a certain brand or model, and they will inevitably list things like design, reliability, price, technology, comfort and safety. They're far less likely to mention the car's manufacturing process or the guiding philosophy behind its production.

When the new Nissan Skyline went on sale in Japan last July, customers and the media immediately took notice of the car’s unique “wow” factor – hands-off driving, enabled by the new ProPILOT 2.0 system.

Nissan Motor Co., Ltd. today held a press conference to introduce its new CEO Makoto Uchida.

Nissan today announced a substantial investment in advanced technologies and equipment for its factories around the world.