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CEO Welcomes Q50 Production Start in Tochigi

May 14 – Tochigi, Japan – The new Infiniti Q50 rolled off the production line on Tuesday, welcomed by CEO Carlos Ghosn, Japanese factory workers, and a large media contingent.

Nissan CEO Carlos Ghosn and the new Q50

Ghosn, joined by Infiniti President Johan de Nysschen, took the 328-hp 3.7-liter V-6 engine Q50 for a spin on the Tochigi test track, and said he was impressed by the premium sedan.

Infiniti President Johan de Nysschen at the Tochigi Proving Ground

 

 

 

 

“This is the No.1, most-sold car of Infiniti, the bread and butter of the brand. It will compete head to head with the 3 Series of BMW, with the C Series of Mercedes, the A4 of Audi, which are very good cars and have been worked with a lot of diligence by all these carmakers.”

The seven-speed, rear-wheel drive automatic with Adaptive Shift Technology debuted at the Detroit Motor Show and recently won “Best Chinese Premiere” at Auto Shanghai 2013.

The Q50, development-tested by Infiniti Red Bull F1 champion Sebastian Vettel, is the first new vehicle to start production under de Nysschen, who says it epitomizes the brand’s future design, performance and technology.

 

“Q50 really earmarks the new design direction, new brand philosophy for Infinti. It is a major step forward in terms of technology, engineering, design and it really sparks Infiniti’s big leap upward as we reposition the brand.”

“It also is our volume model. It will be a our single most important model in terms of presenting the brand to the markets, and so it is a car that has a lot of responsibility on its shoulders,” he said.

The Q50 will go on sale in the U.S. from summer.

A 354-horsepower all-wheel-drive hybrid is available and a turbocharged four-cylinder engine and clean diesel version for Europe are planned.

 

 

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