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Datsun Return Gathers Pace with GO+ in Indonesia

Sept. 17 – Jakarta – The return of Datsun gained momentum with the world premiere of the brand’s second model, the GO+, in Jakarta on Tuesday.

CEO Carlos Ghosn and the GO+

The Indonesian debut of the MPV follows the July launch of the Datsun GO in Delhi, with both set to be sold in Indonesia from 2014, said Nissan Motor Company CEO Carlos Ghosn.

“We’re going to come with a product which is modern, extremely fuel efficient – it’s going to be the best in its category – and at a very affordable price,” Ghosn said.

“We’re expecting strong demand for this product.”

The GO+ will be built 80 kilometers (50 miles) southeast of Jakarta at Nissan Motor’s plant in Purwakarta and sell for under 100 million rupiah ($8,800) – a price level with almost no offering at the moment. 

GO+ launched in Jakarta

Designed for Indonesian families, the 5+2 seater vehicle offers a third row in back. Meanwhile, its 1.2-liter engine mated to a manual transmission is tuned for efficiency.

“It’s a leap in terms of fuel economy, cost of ownership, modernity, technology,” said Datsun head Vincent Cobee.

“At the same time, we’re delivering a fundamental need on how to bring your whole family to a new experience, which is independent travel in great comfort.”

Building on the GO and GO+, Datsun eyes up to 50% of total Nissan Motor’s sales in Indonesia by 2016, with the nation a key market in the brand’s global roll out that will also initially include India, Russia and South Africa.

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