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Best of 2013 – Expansion

2013 was a year of expansion for Nissan. A third plant was inaugurated in Mexico, and production capacity was increased in the Americas as well as in South Asia. The Sunderland plant began manufacturing the Nissan LEAF, while Nissan’s local Chinese brand, Venucia, embarked on an agressive EV push.

The company also entered new markets: Nigeria and Myanmar. Here are some videos in 2013 documenting Nissan’s global expansion.

Nissan Mexicana Opens Third Plant

Nissan inaugurated its third manufacturing plant in Mexico, boosting the company’s output in the country to more than 850,000 vehicles annually from 650,000 today. In 1966, Mexico became the first country to manufacture Nissan cars outside of Japan.

Nissan Increases Americas Production Capacity

Nissan projects its U.S. plants will nearly double the number of export markets it will be able to serve by 2015 by significantly increasing production capacity to more than 2 million units in 2014.

Renault-Nissan Alliance Revs Up in India

Renault and Nissan aim to dramatically raise their combined market share from today’s 5% with the aid of a new brand, Datsun, a second vehicle from partner Ashok Leyland, and a new production architecture.

Start of UK LEAF Production

Nissan began production of the all-electric LEAF at its Sunderland plant in 2013. Local production of the model is the culmination of four years of planning and a £420m ($640 million) investment in UK battery and EV production.

Venucia Aims to Be China’s No.1 EV

Nissan’s local Chinese brand, Venucia, unveiled its electric VIWA concept car at the Shanghai Auto Show 2013, hoping to ride on the government’s plan to popularize zero-emissions technology and grab a share of what could be the largest EV market in the world.

 

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