May 9, 2014
Datsun GO+ Production Revs Up in Indonesia
May 8 – Purwakarta, Indonesia – Datsun signaled its eagerly awaited return to Indonesian roads on Thursday as production of the GO+ MPV got underway.
To celebrate the occasion – and mark the inauguration of the new 60,000 sq. meter plant in Purwakarta where the GO+ will be built – employees put on a colorful show for hundreds of guests and media.
The breakthrough model will be called the GO+ Panca in Indonesia and have a starting price of just 85 million rupiah ($7,400), offering significantly better value than other three-row vehicles capable of seating seven, said Vincent Cobee, global head of Datsun.
“It’s a very important milestone,” said Cobee.
“Datsun GO+ Panca will be localized in Indonesia, will be providing an extremely attractive price and deliver 20 kilometers per liter. It means a lot in terms of the development of this great country.”
Made for Indonesia’s upwardly mobile “Risers”, Datsun began taking orders today and plans to have 95 dealerships by the end of the financial year.
The GO+ Panca also benefits from participation in Indonesia’s Low Cost Green Car program, an initiative that cuts taxes on fuel-efficient models that meet certain criteria.
“The reaction has been enormous,” said Indriani Hadiwidjaja, head of Datsun Indonesia.
“I’ve talked to the media and I’ve talked to the customers and they’ve all been waiting for this day. We can fulfill their dreams.”
With first deliveries slated for June, Datsun hopes customers buying the GO+ Panca will be excited as the people building it.