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Nissan bets strongly on Argentina

April 8 – Buenos Aires – Nissan Motor Corporation has announced that it will rev up operations to become an Original Equipment Manufacturer (OEM) in Argentina with  production of an all-new pick-up.

Argentina now becomes a key component of Nissan´s ambitious regional strategy to gradually position itself among the Top 3 brands in Latin America.

Argentina President Kirchner with Nissan’s Jose Luis Valls and Renault’s Thierry Koskas

With a presence spanning 38 countries, Nissan stated its commitment to becoming a core member of the Argentinean automotive industry, a market expected to reach one million in sales in the mid-term.

“It is an honor for Nissan to bet on Argentina. We are stronger than ever and ready to contribute to the country´s development,”  said Jose Luis Valls, Nissan Latin America Chairman and senior vice president at Nissan Motor Corporation.

The company is placing our trust in Argentina´s economic potential and looks forward to helping build a bright future as a key member of the domestic automotive industry.”

The global Renault-Nissan Alliance will serve as a tool to kick-off Nissan´s manufacturing operations in the country. Renault-Nissan is the longest-lasting and most successful automotive alliance, boasting a business model that drives joint success with behind-the-scene collaboration and resource-sharing – all while operating and competing independently in the market.

The Nissan NP300 pickup

With an investment of US$600 million, the company will build pick-up trucks in Renault´s industrial complex in Córdoba, on a dedicated pick-up assembly line. Along with Nissan´s new truck, the new line also will produce a 1-ton pick-up truck for Renault and a new pick-up for Mercedes, stemming from a Daimler-Renault-Nissan Alliance cooperation agreement.

The pick-ups will share some common architecture but will have markedly different brand design and attributes, distinctive of each brand.

The new assembly line will be capable of producing 70,000 pick-ups per year. This production line alone, will generate approximately 1,000 direct jobs, and another 2,000 indirectly.

The first vehicle to be assembled will be the all-new NP300 Frontier by 2018. With this step, Argentina joins a network of global production sites for the NP300 Frontier that includes plants in Thailand, Mexico and soon Spain.

The Argentinean public will first see live the all-new NP300 Frontier during the Buenos Aires Auto Show in June. The NP300 Frontier will be launched and sold in Argentina toward the end of 2015, initially imported from México.

Production is expected to begin in Argentina by 2018, once local resources are ready.

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