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Infiniti streamlines the car-buying process with ICAR-X

NASHVILLE, Tenn. – Infiniti has developed and launched an innovative retail sales and service app for its retailers. Called ICAR-X, for “Infiniti Client Acquisition and Retention Experience,” the new app streamlines the car-buying process.

ICAR-X lets Infiniti retailers deliver a more efficient and premium sales experience using cutting-edge mobile technology. It’s designed to minimize known client “pain points,” system redundancies and significantly speed up the car-buying process, thereby improving client satisfaction and the overall experience.

The most critical aspect of the dealership experience is the time clients spend in store. According to an Autotrader Dealer Sourcing Study, customer satisfaction is at its highest within the first 90 minutes on the day of purchase. However, that number begins declining once time spent goes beyond 1.5 hours. At 2.5 hours, satisfaction drops below a buyers’ average level of satisfaction.

This fact has also been evidenced according to the J.D. Power 2014 U.S. Sales Satisfaction Index (SSI) Study, which further clarifies that the customer satisfaction begins to drop significantly after just two hours spent at the dealership.

“The total amount of time spent during the sales process is a critical driver of client satisfaction,” said Jon Finkel, global director of Infiniti Client Experience. “Infiniti developed ICAR-X to eliminate many of the redundancies and inefficiencies inherent in today’s vehicle purchase process that typically frustrate clients. ICAR-X will lead the way to fundamentally change the car buying and selling process and set a new benchmark in luxury retail client service.”

Read more about the key features of the ICAR-X on InfinitiNews.com.

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