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Nissan named one of the best global brands for 2017

YOKOHAMA, Japan – The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand.

Nissan ranks 39th in Interbrand’s annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.

In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s

Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.

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