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Nissan expands AUTECH lineup in Japan

YOKOHAMA, Japan – Nissan is expanding its series of Autech-modified vehicles in Japan to meet the needs of customers who want sporty, high-performance models with enhanced quality and comfort.

The models will be unified under the AUTECH sub-brand, starting with today’s unveiling of the new Nissan Serena AUTECH minivan.

The new brand will share a foundation of sporty driving performance with Nissan’s existing NISMO sub-brand. While NISMO road cars are focused purely around sports – drawing on Nissan’s motor sports DNA – AUTECH will emphasize premium craftsmanship, with top-quality materials and immaculate attention to detail.

“Nissan will offer different core values through our two sub-brands, NISMO and AUTECH,” said Takao Katagiri, president and chief executive officer of both Autech Japan and Nissan Motorsports International. “We’ll continue offering a variety of programs to help our customers enjoy their Nissan vehicles even more.”

Autech-modified vehicles have until now been marketed under the Axis, Rider, Bolero and Mode Premier grade names. They will now be unified under the AUTECH brand.

Read more here.

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