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Nissan recognized as a ‘Famous Brand’ by the Mexican Institute of Industrial Property

MEXICO CITY – Nissan has been declared a “Famous Brand” by the Mexican Institute of Industrial Property (IMPI). Nissan is the first automotive brand in Mexico, excluding luxury car brands, to obtain this recognition.

The “Famous Brand” recognition celebrates the trajectory of products and services based on popularity in different countries. According to the IMPI, a brand is famous when it proves to be known by a vast majority of the public.

“We are proud that Nissan has been certified as ‘Famous Brand,'” said Mayra Gonzalez, president and managing director, Nissan Mexico. “This is a result of our actions and efforts to improve brand value and our influence with customers and general audiences. We definitely will continue integrating brand experiences not just through our vehicles, but also with our sponsorships, such as UEFA Champions and our recent collaboration to present Kicks Dark Light Limited Edition Inspired in Star Wars.”

The “Famous Brand” certification ceremony was held in Nissan Mexico’s headquarters and was chaired by Gonzalez; Tomonori Bekku, general manager of Intellectual Property, Nissan Motor Corporation; and Miguel Angel Margain, managing director, Mexican Institute of Industrial Property.

Read more here.

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