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2019 Altima – the new global face of Nissan sedan design

NEW YORK – Once the dominant body style in most major automotive markets, sedans sales have experienced erosion in favor of consumers’ preference for crossovers and compact SUVs. That has left the leading global sedan manufacturers in a unique position of competing not only with each other, but within their own model lineups for sales.

“When we originally started designing the next generation of the Altima, it was still the company’s best-selling nameplate in the critical U.S. market, so there wasn’t much pressure to make radical changes,” explained Alfonso Albaisa, senior vice president, Global Design, Nissan Motor Co., Ltd. “Then our own Rogue took off, drawing in new customers unlike anything we’d experienced before. This gave us the opportunity to rethink the Altima outside the traditional sedan design box and create something more exciting and yet more sophisticated.”

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