August 7, 2018
Dongfeng Nissan ‘Same as New’ program leads the industry in China

The “Same as New” customer experience – a new way to enjoy the benefits of a pre-owned vehicle – was announced at Auto Guangzhou 2017 and garnered an enthusiastic dealer response. Initial enthusiasm has carried through with real-world results showing that trade-in percentage and sales efficiency per dealer have both increased.
“‘Same as New’ will enrich Dongfeng Nissan’s diversified layout while improving brand value,” said managing director Airton Cousseau of Dongfeng Nissan Passenger Vehicle Company (DFN). “Our aim is to innovate and lead the OEM pre-owned segment of the industry. By keeping our focus on customer needs and working to continue optimizing the customer experience across the vehicle lifespan, ‘Same as New’ will lead the OEM pre-owned vehicle market into a new era.”