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Nissan grabs the imagination of Millennials in Bangkok

BANGKOK, Thailand – Nissan impressed participants at the Blognone Tomorrow conference in Bangkok with its vision on the future of automotive lifestyle.

At the recent event in Bangkok, Nissan showcased technological advancements under Nissan Intelligent Mobility – Intelligent Power, Intelligent Driving and Intelligent Integration – to its growing millennial audience. Nissan Intelligent Mobility is not about removing humans from the driving experience. Instead, it’s about building a better future for Nissan customers where cars are their partners, and where drivers are more confident and more connected.

These aren’t the promises of a distant future — they’re happening right now. According to Vincent Wijnen, senior vice president for Nissan Asia and Oceania, Nissan understands Millennials expect to be connected whether they are driving or riding as passengers in cars.

“By 2020, 40% of new car buyers will become Millennials,” said Wijnen. “These digital natives want internet connectivity 24 hours a day, seven days a week. Cars are more than vehicles to help us move them from A to B; they are an extension of our lifestyles. Nissan is committed to providing consumers an enjoyable, safe and sustainable driving experience through our Nissan Intelligent Mobility vision. This starts with electrification.”

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