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Nissan announces strategy for India

CHENNAI/DELHI, India – Nissan has announced its strategy for India that will see the company launch new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its Alliance partners in the country.

“Nissan is committed to India and has built the foundations to succeed,” said Peyman Kargar, senior vice president of Nissan Motor Co. Ltd and chairman of Nissan in the Africa, Middle East and India (AMI) region. “Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”

Since 2010, Alliance has invested INR 61 billion in India and will continue to focus on the Indian market to further develop its engineering, research and development and manufacturing operations in India.

The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Centre for India in Chennai. Further, the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries.

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