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Nissan and the American Red Cross mobilize the Ultimate Service TITAN

MIAMI – When tragedy strikes, a TITAN responds. Few live this better than the American Red Cross. As part of the Calling All TITANs campaign, Nissan and the Red Cross collaborated to create the Ultimate Service TITAN, a mobile command center and first aid unit armed with supplies needed to help conquer the elements in the face of disaster.

The one-of-a-kind service vehicle debuted to a group of media today at the Miami Beach Fire Department. It will be on display at the Miami Auto Show through Oct. 13 and then officially donated to the Red Cross in South Florida, where it will be used to assist first responders during critical times of need.

“As we’ve seen time and time again, unfortunately it’s not a matter of ‘if’ disaster will strike, it is ‘when,'” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “And when it does, the American Red Cross and its volunteers have proven to be dependable – just like the TITAN and our consumers. We hope this Ultimate Service TITAN, created in lockstep with the specific needs of the American Red Cross, will help them continue to be a great example of how a TITAN of the Community can truly make a difference.”

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