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Nissan partners with esports teams FaZe Clan and OpTic Gaming

NASHVILLE, Tenn. – Nissan is entering the world of competitive esports and video game streaming by becoming the first automaker to partner with two of the biggest teams in the space – FaZe Clan and OpTic Gaming.

“For any company trying to reach the Gen Z and millennial-minded audience, streaming and esports is an enormous opportunity,” said Robert Cross, director, media and activation, Nissan North America, Inc. “We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers.”

According to Newzoo’s 2019 Global esports Market Report, the global esports audience will grow to 453.8 million worldwide in 2019. Additionally, in 2018, the YouTube and Twitch audience for esports was larger than the viewership of HBO, Netflix and ESPN combined.

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