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Nissan opens The Box, the brand’s all-new Latin America design studio

SÃO PAULO – Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo.
 
The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.
“The Box is a key milestone that demonstrates our commitment to secure a sustainable global future,” said John Sahs, Nissan’s chief designer for Latin America. “We’re thinking of mobility from a wider perspective that goes far beyond cars. Nissan is developing new technologies worldwide that are also transforming the design and shape of our models. We will work and think inside The Box to create positive and disruptive changes outside the box.”
 

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