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Sedans are a top choice among younger buyers, survey finds

YOKOHAMA, Japan – Nissan is doubling down on sedans with a growing global lineup of all-new models as research shows the segment retains strong appeal – especially for younger buyers.

Among drivers who don’t own a sedan, 75% would consider buying one now or in the future, according to a recent Nissan survey of car owners and would-be buyers around the world. For millennials, the number rises to eight in 10.1

Nissan is introducing a series of new sedan models globally that cater to these potential customers. Sixty years after launching the Skyline, the company is continuing to reinvent sedans with bold new designs, the latest advanced safety technologies, and fuel-efficient powertrains.

“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Ivan Espinosa, Nissan’s corporate vice president of global product strategy and planning. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”

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