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Nissan ups commitment to college sports in the U.S.

NASHVILLE, Tenn. – Nissan’s latest commitment to college athletics in the U.S. is official. Already a staple of college football with its Heisman Trophy partnership, Nissan is now an Official Partner of the NCAA – including an Official Corporate Partner of NCAA Men’s Basketball® and the Final Four®.

The NCAA partnership begins September 1 – the first day of the NCAA’s academic calendar.

“Through our Heisman Trophy sponsorship, Nissan has been synonymous with college football for well over a decade, and now, we are leveraging that momentum to expand our commitment with another icon of college sports,” said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America, Inc. “There are few things in athletics more exciting than NCAA March Madness, and we can’t wait to bring our exciting portfolio of vehicles and innovative technology to the hardwood this basketball season.”

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