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Nissan’s IMk and Ariya Concepts: an all-new design direction for the EV era

TOKYO – Embedded in a hillside deep in Japan’s Kanagawa prefecture lies Nissan’s Global Design Center. There, Executive Design Director Satoru Tai focuses on Nissan’s next design horizon – a new direction that speaks in simple, clean lines.
Tai-san sees a future where less is more in terms of what we see and what we interact with in our daily lives. His first teaser of Nissan’s design direction was the IMk concept, revealed earlier this month as a prelude to the 46th Tokyo Motor Show. The vision has come fully into focus at the show with the unveiling of the bold Ariya Concept. Together, these electric vehicles promise to usher in a new era of design made possible by Nissan Intelligent Mobility, the company’s vision for changing how vehicles are powered, driven and connected to society.
The Nissan Ariya Concept – the successor to the IMx concept vehicle shown at the 2017 Tokyo Motor Show – provides a glimpse of a near-future midsize crossover EV from Nissan. The IMk reimagines the compact urban commuter, catering to a broad customer base in search of something new, chic, compact and powerful to drive. The two vehicles represent Nissan’s completely reimagined design philosophy, centered on seamless connectivity and a minimal, cohesive design, mixed with pure electrified power.
In a recent interview, Tai expanded on Nissan’s new design direction and how it seamlessly blends into the customer’s connected lifestyle.
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