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A Bolt for the Brand

June 1 – Yokohama – On your mark, set… go!

Nissan launched its first-ever global brand campaign on Friday with Usain Bolt, the world’s fastest man, headlining a new series of multimedia creatives.

The “WHAT IF_” campaign, set for a multi-year run, will be unveiled at major international airports as well as online.

Usain Bolt poses for the camera during the photoshoot

In the first video, Usain Bolt discusses partnering with Nissan on the global brand campaign, driving his GT-R, and what it feels like to be the world’s fastest man behind the wheel of Nissan’s iconic supercar.

Separately, take a behind-the-scenes look at the making of the video in Usain’s hometown of Kingston, Jamaica.

And what if you had no competition? In this third video, Usain Bolt and the Nissan GT-R meet head on for a side by side comparison of unrivaled speed.

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