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De Nysschen Named New Infiniti Chief

June 5 – Yokohama – Johan de Nysschen, a 19-year veteran of Volkswagen AG’s Audi division, is the new chief of Infiniti.

De Nysschen, 52, joins Infiniti after resigning as President of Audi of America, where he is credited with bolstering the marque’s reputation among premium automakers. Audi’s U.S. operations announced record sales for a 17th consecutive month on June 1.

Johan de Nysschen will join Infiniti on July 1

The executive will be based at Infiniti’s new global headquarters in Hong Kong and will report to Nissan EVP Andy Palmer.

“We have exciting and ambitious plans for improving the Infiniti brand, including introducing new models in all markets where premium customer demand exists,” said Palmer. “Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realizing the potential.”

De Nysschen was with Audi for 19 years, including executive positions in South Africa, Japan and most recently as president of the brand’s American operations.

Prior to joining Audi, de Nysschen worked for BMW in South Africa. He holds a bachelor’s degree from the Nelson Mandela Metropolitan University and an MBA from the University of Pretoria.


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