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Infiniti Debuts Q50 at Detroit Show

Jan. 14 Detroit – Infiniti unveiled its Q50 luxury sports sedan at the North American International Auto Show Monday, as the Detroit show kicked off to a packed crowd of media and industry.

President Johan de Nysschen said Infiniti is building a brand now present in 50 countries, and the new Q50 would crystallize future design, performance and technology.

“The unveiling of the all-new Infiniti Q50 has been extremely well-received and this important new car is but a hint of the absolutely fascinating products that lie in our future,” he said.

The Q50, which will replace the G37, will lead all future models in featuring just the Q badge, which de Nysschen says adds simplicity and consistency.

Ben Poore, vice president for Infiniti Americas, says strong sales are expected for the Q50 in North America after a great 2012 showing by the JX.

“From the Q50, I think, we’re going to see strong things immediately. Even during the reveal we saw tremendous views in our small teaser video of the headlight, which to me is the entrance of the soul of this product,” Poore said.

“We had over 300,000 video views very quickly, so there’s strong interest in where we’re going, and I think with the Q50, along with the nomenclature change on all our products, which we’ll do for the 2014 model year, it really shows there’s a new Infiniti coming on.”

The Detroit show is expected to punctuate Infiniti’s growing sales and market share, with key markets such as China taking 2013 sales beyond the Big Top.

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