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Infiniti Red Bull Racing launch 2013 F1 car

Feb. 3 – Milton Keynes, UK – Triple World Formula One Champion Sebastian Vettel and nine-time grand prix-winner Mark Webber at Red Bull Racing’s UK base at Milton Keynes gave the world’s media a first glimpse of the team’s new car.

Infiniti Red Bull Racing RB9

The delivery of RB9, which will defend both the drivers’ and constructors’ championship titles, integrates Infiniti’s purple-hued branding with the team’s existing racing colors.

Infiniti will become the exclusive Vehicle Performance Partner of the team, in addition to agreeing to a four-year deal to be title partner, as announced in November 2012.

“Our new, increased partnership as Infiniti Red Bull Racing is a key milestone for Infiniti and a clear indication of our commitment to building the brand globally,” said Johan de Nysschen, President of Infiniti Motor Company.

“While the first 24 months delivered outstanding results for both parties, out deeper involvement, which now sees us truly integrated as one team, will bring significant benefits to our people, processes and technology. We go into the 2013 season and beyond with a shared objective to deliver world-leading performance on the track and the road.”

Rotating technical staff through the F1 environment for Infiniti will bring benefits in development processes and performance expertise. An early indicator of the value of technical collaboration between the organizations was last year’s development of the Infiniti FX Vettel Edition from concept to production in just six months.

More recently, Infiniti Red Bull Racing drivers Sebastian Vettel had a hands-on role test driving and developing the new Infiniti Q50.

Launch of the Infiniti Red Bull Racing RB9

Commenting on the strengthened relationship, Infiniti Red Bull Racing Team Principal Christian Horner said: “Our stronger link with Infiniti from 2013 is part of the natural evolution of our team and demonstrates its growth.”

“We are still a young racing outfit and this title partnership is a very welcome aspect of our development. I firmly believe it will prove to be of enormous benefit on both sides over the coming years.”

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